5 Steps For Developing A Marketing Tag Line For Your Product

5 Steps For Developing A Marketing Tag Line For Your Product

While a tagline is simply a slogan or phrase that accompanies your business name, it serves more purpose than that. When used properly, a tagline can be a powerful marketing tool. Your tagline might be all you need to attract your target audience. With marketing, while getting the right website design from one of the best website design companies is essential, you also need to have a tagline that efficiently communicates your value. The problem is taglines can be very tricky to write; it needs to be memorable enough to stick to the customer’s head. This article explains five steps for developing a marketing tagline for your product; let’s begin.

Keep the Tagline Simple

When writing a tagline, you have to make it something easy to remember. Ensure you keep it short; around 3-6 words are ideal. When it is simple, your customer can quickly grasp the meaning the first time they see it. Even with an optimized website designed by one of the best website design companies, visitors will not remember your business if nothing sticks to their memory. Your tagline should pass your point across quite easily and shouldn’t be longer than six words.

Ensure It Completes Your Business Information

Some business name already explains what you offer like Sam and John Furniture. However, there is some business name that isn’t clear on what you offer. If that’s your case, ensure that the tagline explains your business information. Your tagline will be in front of your website, and you need it to tell your target audience what you’re offering. If the name states your offer, the tagline should complement the benefits. If it doesn’t, then ensure your tagline explains what you offer.

Check Out Specific Words

One way to achieve the ideal tagline for your business is to make use of specific words. Research exact words that efficiently describe you are, who you want to help, and how you can help. First, you have to brainstorm about your offer, which will guide you in the right words to look out for.

Ask the Magic Question

When one of the best website design companies wants to design a website, they first consider why this design will be the right fit for your business. You also need to consider this when choosing a tagline. Ask yourself what service you’re offering and then ask your services are good because…? The answer to this question helps you clarify what you need to emphasize and describe in your tagline. This step is essential because people care about benefits more than they care about features.

Write Out Several Ideas and Test Them Out

From the steps above, you should have come up with a couple of ideas. Step two to three must have provided you with words and phrases to try out. Combine them to create different taglines, so you have various options. Try out your options on people that represent your ideal customer and get their opinions. Did they understand it, or is it confusing? Do they find it memorable? The answer to these questions will help you narrow down your choice to the perfect tagline.

 

Jody Greene

Leave a Reply

Your email address will not be published. Required fields are marked *